Sarah Joan Ross began her career at ELLE UK, in the Beauty and Style Department. During her time there she styled, produced, art directed, celebrity, model and location shoots, along with writing main beauty and features. After eight years she left to redevelop the sister title 'B' magazine, and then embarked on a freelance career. Her work has appeared in publications including: In Style, Marie Claire, Stella, NW, International ELLE editions and she worked alongside Victoria Beckham on her book, ‘That Extra Half an Inch’.

Her next post was at Harper’s Bazaar, Dubai as Style Director, and injected an international quality to the glossy pages of a GCC title. She then contributed to The National’s ‘M’ magazine, as their fashion editor and beauty correspondent and Emirates Woman – where she transformed the fashion and beauty section. She has worked with celebrities including: Kate Winslet, Naomi Campbell, Liz Hurley, Eva Longoria, Yasmin Le Bon, Paris Hilton, Rose McGowan, Sadie Frost, Emily Mortimer, Laura Bailey, Mini Anden, Fernanda Tavares, Liberty Ross and Daria Werbowy.

Her clients include Louis Vuitton, Cartier, Dior, Chanel, Nivea, Saks Fifth Avenue, GUESS, Range Rover, Max Factor, Olay and Tiffany&Co.  

She currently resides in London and continues to write, style and consult on all things fashion, beauty and lifestyle related.